Pakistani Lawn Collection 2014 For Girls

KARACHI: a matter that has recently been creating the rounds is that will we want movie industry celebrities to pivot folks towards designer field in Pakistan?

From digital to print advertisements of multiple designer field collections, Bollywood’s leading girls have maintained a notable presence within the country. However, there ar still several designers United Nations agency believe that their styles ar adequate to draw in their audience.

Pakistani Spring Summer field assortment 2014 for girls with value

With the still existent thought of designer field joras, several people surprise why field makers, like Firdous field and designer Faraz Manan’s Crescent field take whole ambassadors from across the border.

The specific apsis talks to a number of the leading names within the field business in an endeavor to explore why a number of them choose movie industry celebrities as their faces whereas others don’t.

Bollywood faces and field advertisements

If Firdous field had Sonam Kapoor because the face of its campaign 2 years agone, Manan’s Crescent field opted for Karisma Kapoor in 2013. And this year, Crescent Lawn’s whole ambassador is that the woman of Chote governor Saif Ali Khan, Kareena Kapoor Khan.

Remember, this can be not Kareena’s initial designer field endorsement. She was the face of Firdous field for his or her prints of 2010-2011.

Firdous Lawn’s Director Omer Saleem explains why the whole had relied on Indian faces within the past. “In the past, we've worked with movie industry faces, however since the last 2 years we've not. Our team had created that alternative [in the past] when thorough analysis to create certain that we have a tendency to get the required results,” he says.

Manan shares that Crescent field “relied on Indian faces with in depth designing and had a [solid] selling strategy behind it. Thus, the whole has become a widely known name within the region.”

On the question of whether or not Pakistani models ar higher or not for field endorsements, Manan says, “Pakistani models ar positively worthy choices, however so much less referred to as compared to movie industry heavyweights like Kareena Kapoor Khan and Karisma Kapoor.”

Saleem concurs with Manan’s assertion. “Pakistani faces aren't terribly acquainted [to everyone],” he admits.

Manan feels that a bit like Pakistani singer-actor Ali Zafar has the correct to act and be promoted in movie industry, there's no hurt within the native projection being reciprocated for Indian names.

He says, “Kareena Kapoor Khan is that the Moslem of 1 of the foremost illustrious Muslim dynasties of the landmass and currently understands [the thought of] pants tunic over before. She’s not simply another movie industry fledgling United Nations agency wouldn’t understand what Pakistani culture is all regarding.”

Modelling thought-about a taboo

With modelling still thought-about to be a cultural taboo, not several new native faces come back up. For the trade to flourish, we'd like to form Associate in Nursing facultative setting that follows globally recognised skilled codes and practices, and nurtures recent talent at each level,” says Saleem.

Safinaz Muneer of the whole SanaSafinaz believes that the ‘endorsed’ and maintenance of its quality ar a lot of necessary than the ‘endorser’. “It’s not the model United Nations agency sells the garments. it's styles and their quality that do.”

SanaSafinaz has ne'er used a movie industry face to sell its field. Muneer says, “We haven't required a movie industry face to sell our product. we have a tendency to ar among the largest designer field sellers in Islamic Republic of Pakistan while not mistreatment one.”

Are foreign models elect as eye candy?

Saleem feels that over anything, it's the ‘foreign’ component that has to not go unnoticed . “If the audience responds to a far off face, there's no reason to travel against the tide. At an equivalent time, mistreatment foreign talent in no means implies that native talent isn't adequate. One needs to scrutinize availabilities to figure per demands of the shoppers.”

What is a blatant show of condemnation, a famed Pakistani model denote on Facebook that she is going to boycott fashion designers on the ramp United Nations agency choose Indian models to campaign for his or her several lawns this year.

In response to the current, Manan says, “All I will say is that i'd boycott that model myself; she [seemingly] lacks Associate in Nursing understanding of the vision behind a business.”

Huge investment

Neither Saleem nor Manan ar willing to share the total of cash that's endowed in advertising the field. however Manan hints that the figures ar “enough to stay increasing our business and export from Islamic Republic of Pakistan, year by year.”

Given that there has been a marked decrease within the demand for field, however potent a job Indian faces play in sustaining the trend remains to be seen. Manan is of the opinion that “if one sees a decrease within the demand for field, neither Associate in Nursing Indian face nor a Pakistani one will retrieve it. It’s the weather, product and style which will renew it.”

Contrarily, Muneer feels, “The demand for field can still decrease as able to wear [clothes are getting popular]. a lot of girls ar operating, which provides them extra money to pay however less time to go looking for material and obtain it seamed.”

Manan explains why the thought of designer field exhibitions is tapering off. “Other than the initial SanaSafinaz ones, exhibitions of late ar a lot of like subject matter gimmicks and how to sell the merchandise on to the client, that saves the proportion of revenue given to retailers otherwise,” he says.

“But this fashion you sell atiny low amount and don’t reach bent on the complete country through the many retailers that we have a tendency to and SanaSafinaz do. These retailers pre buy/book the field from United States. In short, within the real business sense, exhibitions don’t add up the least bit